Shop Zoom Baits Soft Bait Fishing Lures

If you can't find the soft plastic lures you need to catch bass, make them yourself. That's what Ed Chambers did in 1977, and the result was the Zoom Bait Company. From using a trolling motor to mix plastic, Zoom has grown into an international soft bait leader. Their innovation and attention to detail has made Zoom fishing lures the ones for almost any scenario.

We carry Zoom soft baits that are infused with their Super Salt Plus Formula, which adds an irresistible flavor on top of the realistic color and shape. Lures such as the Zoom Lizard, Brush Hog and Super Fluke have become the standard for their category, with other manufacturer imitating their style but never replicating their fish-catching success. We ship them worldwide as fast as bass will be flashing to your line!