Shop Ardent Fishing Reels, Rods & Accessories

Ardent Outdoors knows the enthusiasm anglers feel for their pastime and packs it into every piece of fishing tackle they make. Founded in Missouri, Ardent relies on input from their team of professional fishermen to produce tackle that is tournament-worthy yet costs less than the competition. Each Ardent freshwater reel is hand-assembled and is backed by an industry-leading warranty for performance and reliability.

An assortment of Ardent spinning reels and baitcasting reels are available at TackleDirect for amateur anglers and big game professionals. With reel maintenance products such as reel cleaner, bearing lube and degreasers, you'll enjoy even more years of productive use. Check out their spinning rods and combos as well that come at the perfect price point for beginners. We ship worldwide and are always here with expert tackle knowledge!