Stillwater SW001 Smack-It Lure 97 White

Stillwater SW001 Smack-It Lure 97 White

Price: $12.99
Model
TD Code
LengthLure Weight
(oz.)
ColorPrice
SW001 97 White
SWL-0001-5
5''1 1/497 White$12.99 USD
Stillwater Lures presents the Smack-It and Smack-It Jr. Topwater Popper Baits. These lures could very well be the most effective striper fishing plugs on the market.  Made of high quality components at an affordable price, Stillwater lures is committed to bringing you the very best value in the industry!

The Smack-It measures in at 5 inches in length and weighs 1 & 1/4 oz. It’s baby brother, the Smack-It Jr., is 3 & 3/4 inches long and weighs 3/4 oz. Both baits have the weight you need to get those long casts, but they still float with ease. The Smack-It works well when casting from the beach or from a boat. The Smack-It Jr. is ideal for back bay fishing for schooling stripers and blues.

Other features include 3X strong Mustad hooks and finishes that will hold up to the toughest of conditions. Even the holographic finished baits will not chip or peel. Perhaps the most unique aspect of the bait, and one that sets it apart from the rest, is the distinctive rattle that will attract all kinds of gamefish. The Smack-it has a reputation for bringing in the big stripers, but it also works on bluefish, largemouth and smallmouth bass and musky, just to name a few. Made in the USA with the highest attention to detail, you’ve got to try one today!
5 Stars based on 14 reviews
By Anthony
Absecom Island
The lures do not work!
March 24, 2019
I will take one in every color! There’s a reason you can never find these on the shelf, they produce. The junior smack it is perfect for summer plugging the NJ marsh. Great lure- AC
By James
Long Island
Smack it
August 24, 2018
Good plug for shallow water easy to pop everyone I’ve had always consistent
Pros
  • Durability
Cons
  • Hard to find
By Duke
Monmouth County, NJ
Stillwater Smack it Jrs
April 1, 2017
This is the mainstay of my fishing. Yellow Smack it Popper's have caught more striped bass on my boat than any other lure. Don't leave home without it
By Chris
Yardley, PA
Striper killer
January 23, 2017
A must have in your Striper arsenal. Quality product and holds up well after getting smacked.
By Mike
Cape Cod, MA
Effective striper lure
October 1, 2016
Smack its are my favorite striper lure on Cape Cod, MA. I have caught over 150 stripers on a single Smack it Jr!
By Tim
Stevensville, MD
Great Topwater Action
March 23, 2016
I finally got into fishing top-water on the Chesapeake bay. Had an absolute bast catching fish on top water with these lures. They consistently produced better than other top-water lures my friends were using. I would highly recommend this lure!
By Peter
Baltimore, Md.
If you like catching Stripers, this is the only top water you should buy, no joke.
October 18, 2015
1st cast, 29" caught at the Rock Piles on the Chesapeake Bay Bridge on Rt50. 2nd. cast 22" caught, 3-8 cast no hits. 9th cast 35" 18# . Key is to jerk it , stop, 2 seconds, jerk , stop 3 seconds, jerk , jerk , jerk. It gets hit, wind up any loose line, do not hit a hook set until you can feel the fish has it in its mouth. Then hit it two times hard to set hooks. No fish got away with this type of hook setting techniques. These lures are made of great quality, really sharp hooks. I tried to put on a trailer or teaser line off its rear, but it did not work as well when just using the lure out of the box. Regarding size , match the baitfish in the area.
Pros
  • Movement, quality, sound, flash, quality build of the lure, and most definitely the sharp and long lasting hooks.
Cons
  • None really but a couple cast caught the line in the rear treble hook and it fouled up, but that was during very windy conditions. All lures do that crap.
By Dave
CT
Great Popper
September 17, 2015
This is my go to popper when working back bays and small water. Stripers and blues mash this plug. Pop, pop, pop, pause, repeat and get ready!
By Peter E.
United States
Fish magnets
August 5, 2015
This is the most effective lure on the market for Stripers and Blues. Hands down. Sr and Jr are fish catching beasts. If you don't have this on your rod you are missing the action. Smokey is the most productive for NJ Ocean and Barney bay fishing.
Pros
  • Catches fish for your mama!
Cons
  • Poor production line so hard to find.
By ryan
BRICK, NJ
Not the action I was looking for
July 5, 2015
Bought the smaller version for some large mouth bass, lure action did not have natural look to it.
Pros
  • Nice stock hooks
Cons
  • Unnatural action
By Db
new york, NY
sillwater
May 25, 2015
Sillwater topwater popper
it is very similar to yozuri hydro which is not abailable anymore.
nice hardware and miderate trive maje big spalsh.
By Cristian
Lake worth, FL
Good pooper
January 29, 2015
Love it has caught me tons of bass
By Andrew
West River, MD
Money in the Bank
December 11, 2014
Stillwater Smack Its are the only topwater plug I use on the Chesapeake any more. It seems that Tackledirect isn't carrying the best color combos for the Chesapeake (although the old joke that it doesn't matter what color the lure is, as long as it's chartreuse is pretty darn true here). The Black Back Silver Hologram and the Yellow Face Silver Hologram have worked best for me, especially in low light conditions casting over or near underwater structure. Well crafted, these lures have survived beating from 5 pound+ blues and stripers up to 15 pounds and also have survived beatings when fish are actively feeding on bay anchovies or menhaden. Hooks are well made and are of a fairly thick gauge wire. No issues with rust on any of the metal components. And the lure buoyancy is as good as it can get.
By Harry
Raleigh, NC
Solid Construction, Hooks Up To Par
May 25, 2013
The first thing to look at on most lures is the hook or hooks and the hardware. The treble's on these lures are very well made, appropriately sized, and held onto the body with what appear to be very substantial split rings.

That makes me believe that the parts of the lure I can't see are equally well constructed.

I bought these poppers to replace two other similar (albeit less expensive) poppers that had hooks on them more suitable for crappie fishing.

With these Smack-Its I fully expect the hooks to be able to hold up when a king mackerel, dolphin(fish), barracuda, or blackfin tuna inhales one of then offshore of Southport, NC where I plan to utilize them.
Pros
  • Hooks, overall construction, finish.
Cons
  • None so far.
#HookedOnTD

Show off your fishing gear investment. Please post images and videos of your fishing gear, apparel, catches and lifestyle shots on and off the water. Let's see what you've got for a chance to win FREE gear! You can use #HookedOnTD or UPLOAD YOUR IMAGE HERE to make it onto our product pages or gallery. See something you like? You can shop directly from the images we post when gear we sell is featured!