Shop YUM Baits Freshwater Fishing Lures

When a bass or striper spies your fishing line, it should be thinking one thing and one thing only: ''Yum!'' The pros and passionate amateurs at YUM Baits make soft plastic bass lures and rigs that are designed to look delicious to your prey. They are constantly researching the latest tactics so they can adapt their freshwater lures to be more productive.

YUM soft baits from TackleDirect are all infused with a scientifically-developed F2 scent during the molding. This adds even more appeal on top of the realistic looks and action. Add them to one of their jig heads to shake up a storm, or send out three delectable lures at once with a Bait School Technology YUM castable umbrella rig. We have great deals on these advanced lures and tackle!