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If you love to catch lunker largemouth bass and lots of them, you need to get some Yamamoto soft-plastic Senko worm lures in your tackle box. Many anglers swear this is the best bass lure ever made.

That shouldn't be surprising, because this deceptively simple-looking lure has been designed and manufactured with lots of thought and care. Impregnated with salt, it falls through the water column with a speed and action bass find irresistible.

Founded by a fisherman for fishermen, Gary Yamamoto Custom Tackle has been making deadly lures for a long time, beginning in Page, Ariz., in 1983. Each lure is still hand-inspected for quality before shipping. If it doesn't pass muster, it is recycled.

TackleDirect carries a complete lineup of Yamamoto soft-plastic swimbaits and fishing lures. Our Yamamoto Senko sale includes Yamamoto swim Senko swimbaits as well as the revered simple Senko worm. To coax a bite out of a really reluctant bass, try tying on a Yamamoto Shad Shape Worm. And hold on!