Shop Strike King Fishing Lures, Tackle & Gear

Use the same lures trusted by the professionals by choosing Strike King Lure Company for your next cast. Strike King bass lures have been the affordable, productive choice for more than half a century. They are the world leader in soft plastics, crankbaits, and spinnerbaits and boast one of the most comprehensive product lines in the industry.

Catch more bass in any season with any technique using Strike King shad lures, grubs, worms, jig heads, rigs and other temptations. These lures have won numerous Bassmaster Classic championships and other major tournaments around the globe. Strike King polarized sunglasses are a hit as well with their improved visual clarity and full UV protection. TackleDirect guarantees your satisfaction with this proven gear!