Shop Storm Hard & Soft Bait Fishing Lures

Storm fishing lures are made to turn even the calmest waters into a bombardment of frenzied fish strikes. Part of the growing Rapala family of angling brands, Storm lures are for those whose passion for fishing borders on obsession. Each lure is designed based on how a fish would think, so they can include exactly what's needed to be the boss of the water.

Storm crankbaits, poppers, topwaters and soft baits will be right there with you when you're up at 5 a.m. to get to your fishing hole. Their hard bait lures have a special UV Bright finish to reflect more light and make them more visible to fish. Weights and stunning patterns are added to make them the most realistic artificial baits available. Make you prey storm to your line!