Shop MirrOlure Hard & Soft Bait Fishing Lures

There are a lot of things that can make a fish attack your lure — and the MirrOlure puts them all together into one irresistible package. These artificial lures from the L&S Bait Company in Florida are made to appeal to predator fish that can't resist wounded prey. With their erratic action and realistic color patterns, MirrOlure is how fisherman land strikes from boats and shores.

The original MirrOlure 52M remains their leading seller, as its depth effectiveness, action and reflective metallic speckling are almost magical in the water. But many other MirrOlure twitch baits, trolling lures and topwaters are available to get the job done against your target. Talk to our experts about the best hard bait or soft bait for enticing an inshore trophy.