Megabass has been improving the fish-catching ability of anglers everywhere since 1986. Founded in Japan, designer Yuki Ito become known in the 1990s for proving his lures’ worth through one-on-one fishing challenges with U.S. area pros and store staff. This daring spirit lives on in the Megabass fishing lure and rods you’ll find at TackleDirect. Every Megabass soft bait, crankbait, jerkbait, plug, topwater and popper is based on a hand-carved original. The mix of modern innovation and handmade form gives your lures the genuine look and action you need. Add them to a Megabass fishing rod designed for the discerning angler and you’ll have bass chomping at the bit. You might grab a T-shirt or hat as well so everyone knows what size bass you settle for!