Shop Lucky Craft Hardbait Fishing Lures

Who needs skill when you've got Lucky? The folks at Lucky Craft know it takes a little good fortune to land a dream catch — but you still want everything in your favor to improve the odds. This Japanese bait company has been making hardbait fishing lures since 1990 that can be found in tournament-winning tackle boxes for anglers of all nationalities.

These hard plastic baits are designed to have the action and color patterns needed to tempt the biggest gamefish. Lucky Craft suspending jerkbaits dive deep for those lower traveling fish while their crankbaits have optimized buoyancy that behaves more like balsa wood. Both styles have a wide wobble and quick recovery for fishing in thick cover. TackleDirect has dozens of premium Lucky Craft lures that ship everywhere in the world for your next tournament.