Are you born to be wild with a rod in your hand? Then you need to be fishing with Jackall Lures! Born in 1999 out of a partnership between a Japanese lure designer and professional tournament angler, Jackall fishing lures help anglers catch more fish by emphasizing natural materials and action. Every new design goes through years of prototypes and tests to make sure it's up for a howlin' time. From their original Cross Tail Shad soft baits to their crankbait lures and jerkbaits, TackleDirect's selection of Jackall gear has the right shape, balance and patterns for superior casting and fish attraction. These lures are created with the North American angler's needs in mind so they can run wild on the water!