Shop Hogy Fishing Lures, Jig Heads & Hooks

You don't need to make the fishing version of a submarine sandwich to get a fish chomping — a Hogy lure will do. Named for founder Capt. Mike Hogan, Hogy Lure Company is based off Hogan's experience developing large soft baits for use on trophy class fishing charters. Since 2005, he has been bringing these patented lures to the masses so others enjoy their blend of function, action and durability.

Every Hogy soft bait is still hand-poured using a special high-grade plastic with no fillers or heat stabilizers. This results in a lure that is tough while remaining soft, so fish want to sink their teeth in. TackleDirect has a number of Hogy bait series that, when paired with the right Hogy jig heads, hooks or rigs, will prepare you for any prize fish.