Shop Favorite

Favorite specializes in making high-quality fishing rods that are lightweight and thoughtfully designed. This company also has created a lineup of fishing reels that make ideal matches for its or other companies' fishing rods. TackleDirect carries a wide selection of Favorite spinning and baitcasting rods and reels, making it easy for you to find the right setup for your budget and the kind of fishing you like to do.

Named for the popular YouTube bassmaster, our Favorite AP Bassin's Absolute casting rods are perfect for casting to and winching in lunker largemouth bass. Choose from one-piece or two-piece versions in 7'2'' and 7''6'' lengths with medium-heavy and heavy power configurations. For those who prefer the ease of spinning, we also carry one-piece Absolute spinning rods in lengths running from 5'8'' to 6'6''. Our Favorite Absolute baitcasting and spinning reels are designed to balance perfectly with these rods.

Favorite's Sick Stick casting rods are lightweight and sensitive rods that provide ample casting power. They deliver high performance at an affordable price.

You'll find plenty of other Favorite rods and reels here, including the new Favorite Defender casting rods. Designed for the everyday fisherman, they're tough enough to be tossed around in your vehicle or boat but sensitive enough to detect the lightest bite.