Shop DOA Saltwater Fishing Lures & Jig Heads

At TackleDirect, we know life isn't fair — but we can make it unfair in your favor with DOA Fishing Lures. Founder Mark Nichols knows the satisfaction of getting a big fish to latch onto your line, and he started DOA (Deadly On Anything) Lures so others could feel it as well. Each lure is designed based on decades of actual experience on the water in fishing spots worldwide.

DOA soft plastic saltwater lures are made to look incredibly realistic — and by flavoring them with bait fish, they smell and taste like real prey as well. Their jig heads are strong and sharp as well and are made with their proven Terror-Eyz. Cast, spin and jig your way to more fish by having an advantage right from the start!