Cheeky fishing is a company in the suburbs of Boston founded by fishing addicts who, like you, live for the moment when a cast explodes into a battle. Since they were founded in 2009, they have been developing fishing reels that align perfectly with your passion for successful angling. CNC-machined Cheeky fly reels from TackleDirect use the latest technology with features such as the Evo Synthetic Drag System quick change spools, while their spinning reels have a SaltForce aluminum frame and fully machined handle for the rigors of the cape. And both emphasize the latest style and bold design that's positively Cheeky! Whether you're looking for a rugged pair of pliers or a chill T-shirt, you can get a great deal at TackleDirect.