Since being founded in Ontario in 2007, Carrot Stix Rods has rapidly become one of the most talked-about and sought-after fishing rods for professional and recreational anglers. The original saltwater rod hooked three "Best of Show" awards at its ICAST debut, and Carrot Stix has since won nearly 50 more industry prizes. Each rod uses special nano cellulose bio fibers to make the blank tighter and more responsive - and since these fibers come from carrots, the name was a natural fit! Carrot Stix spinning rods and casting rods are made to be more sensitive, cast longer and thrive in tough ocean conditions. Yet they do so at a price well below other premium fishing rods so more anglers can benefit from this innovative tackle.