Shop Al Gag's Custom Soft Bait Fishing Lures

We know anglers like to go after many different species. Al Gag knows it too — and he doesn't think you should have to settle for a generic lure to do it. Since 1978, Al Gag's Custom Lures has been making soft plastic swim baits for going after game fish around the world. From trout and salmon to tuna and marlin, you can find a quality lure that's no joke.

You can order Al Gag's fishing lures in dozens of styles, sizes and patterns from TackleDirect backed by our satisfaction guarantee. Premium creations such as the Whip-it Eel lure are made from a hand poured custom mold that gives them natural action to go with their lifelike features. Troll or jig these lures inshore or offshore to ensnare your next catch!