Booyah Baits lures are made for select anglers who want an edge over the competition. Booyah’s spinnerbaits, jigs, frogs and other lures start with the highest-quality materials money can buy, then let the best professional anglers on tour put their angling minds to work to create lures that are stronger, better looking and more effective than the rest. Booyah is more than lures, it’s an attitude.