Our Best Offers
Free Economy Shipping on Orders over $100 with NO CODE NECESSARY! (Some Exclusions Apply)
Current Active Promotions
Model TD Code | Jar Weight | Bait Size | Color | Price |
GAJWX-WH BER-0618-1 | 2 oz. | 1/2 inch | White | $5.99 USD | |||||||
GAJWX-CH BER-0618-2 | 2 oz. | 1/2 inch | Chartreuse | $5.99 USD | |||||||
GAJWX-PK BER-0618-3 | 2 oz. | 1/2 inch | Pink | $5.99 USD | |||||||
Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport. Your favorite baits come floating in the "Magic Gravy" in Pint or Quart buckets, enabling you to recharge your baits by putting them back in the bucket.
Gulp! Alive baits absorb 20% more Gulp! scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp!. WOW! More attractant, better action, BETTER RESULTS than ever before! At Berkley, our passion is that you CATCH MORE FISH! Get yourself some Gulp Alive! and go have some fun!
Show off your fishing gear investment. Please post images and videos of your fishing gear, apparel, catches and lifestyle shots on and off the water. Let's see what you've got for a chance to win FREE gear! You can use #HookedOnTD or UPLOAD YOUR IMAGE HERE to make it onto our product pages or gallery. See something you like? You can shop directly from the images we post when gear we sell is featured!