The Berkley Gulp! Alive Jerk Shad couples a classic wounded baitfish action with Berkley's legendary Gulp! scented formula to provide a universal appeal to game fish in all inshore waters. The Jerk Shad's long slender body and split tail create an erratic darting action when twitched that will appeal to any predatory game fish you can think of. The Jerk Shad is most effectively deployed on a weighted swimbait hook or jig head, but also excels when fished weightless and twitched across the surface.

Berkley's Gulp! Alive series of baits come in a hard plastic container floating in a generous amount of what many anglers call "Gulp Juice", or what Berkley has referred to as their "Magic Gravy". This fluid has a specially formulated scent that is absorbed by the baits and then dispersed throughout the water to attract fish. The resealable containers allow you to recharge your baits after long periods of use to increase their effectiveness.