Combining a lifelike tail kicking action with the legendary Gulp! scent infusion, the Berkley Gulp! Alive Freshwater Paddleshad is the perfect soft swimbait for any scenario. These baits will help you catch more fish by expanding your strike zone beyond the visible limitations of the lure. The extreme dispersion of Gulp! scent will draw predatory fish in from afar, and has proven over the years to be far more effective than other scented baits on the market. The Paddleshad features a realistic baitfish profile and has a flattened nose for optimized rigging of jig heads. The boot-tail and minnow shaped body work together to provide a fast kicking action even at slow retrieval speeds.

Berkley's Gulp! Alive series of baits come in a hard plastic container floating in a generous amount of what many anglers call "Gulp Juice", or what Berkley has referred to as their "Magic Gravy". This fluid has a specially formulated scent that is absorbed by the baits and then dispersed throughout the water to attract fish. The resealable containers allow you to recharge your baits after long periods of use to increase their effectiveness.